Should My Wannabe Content Creator Pal Cease Exploiting People for Material?

One Side: Beth

At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of a decade, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her Instagram later, and it comes like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me being her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me smiling with another. It’s so silly. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an audience. I am not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that style of informal, self-made film-making.

Content creation is my version of living actively: noticing the details, posting them with an viewership that values the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my way of offering access, giving her a chance to witness exclusive moments that could help her career in design too. That’s not blackmail, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I know not everyone likes being filmed, but sometimes unplanned moments is what makes material authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but friends support one another in minor capacities. My assumption was recording a clip here or there would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes endeavors lively and pleasurable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like asking before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a replacement for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

She may enjoy making content and showing off her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

David Cooper
David Cooper

Elara is a passionate gamer and tech writer with over a decade of experience covering the gaming industry and emerging technologies.