Users will soon have a new feature that enables them to lessen the volume of AI-made content appearing in their feeds. This move comes as the company revealed that it now features over 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a widespread release. This shift comes amid a surge in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this material is considered low-quality AI content, a label for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
Our research shows that many people enjoy content produced via AI tools, from digital art to informative clips, and we want to provide users the ability to adjust the amount of that, according to their own preferences,” stated a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 m pieces of content are added to the platform each day, making clips made by AI a limited portion of its overall inventory.
User Control Features
Users will be in a position to limit or boost the level of artificial media they view by opening the “manage topic” setting in the app and choosing “AI-generated content”. Other topics that currently be adjusted under the setting encompass news, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s policies oblige creators to label “realistic” AI-made content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be taken down under its user guidelines.
In addition, the app will now add an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This measure is intended to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2 million awareness program for professionals and organizations to produce informative material about using AI responsibly. This project will benefit non-profit groups focused on teaching computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, amid discussion over plans to lay off hundreds of safety staff in the United Kingdom. TikTok is expected to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but AI can protect employees by removing the most graphic content before it is viewed by staff. The company announced a significant reduction in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.
It is vital to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is making a difference work at speed.”
